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Survey Says? Social Media Least Trusted in Privacy

Jan 30, 2013
News

In the latest report on the “2012 Most Trusted Companies for Privacy” conducted by Ponemon Institute, social medias and the internet made the bottom of the list. Over 6,700 adults participated in the 15 week long survey and were asked to name five companies they believed to be the most trusted for protecting their personal identification data.

Nearly 60% of respondents believe their privacy rights are compromised or abused through social media, smart mobile devices and geo-tracking tools. Conversely, the same numbers admit to releasing personal data for the sake of convenience of online shopping.  As a result, nearly half the respondents received breach notifications in the last 2 years, forcing many to report the incident and losing trust in such companies.

Who Made the Top Ten:

American Express

Hewlett Packard

Amazon

IBM

US Postal Service

Procter & Gamble

USAA

Nationwide

eBay

Intuit

Who didn’t Even Make the List:

Apple

Google

Facebook

AOL

Yahoo

Best Buy

Walmart

 

The top privacy privacy concerns among those surveyed was personal identity theft followed by government surveillance. As well, seventy-three percent, felt protecting personal data is an extremely important feature in developing a trusted relationship with business or government organizations.

 

Rachel Gilliland

Toronto Professional Services Team

 

 

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